If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.

SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.

The Beginning (0-6 months): 

The first 6 months of any SEO effort is almost always exclusively dedicated to fixing mistakes, fine tuning, and closing the gap between what your website has in place and current SEO best practices.

Once completed, these efforts can have ongoing and compounding benefits for years to come. The newly accessible and optimized pages start earning rankings and traffic, which foster more links, more exposure, more sharing, and more business. 

The Turning Point (6-18 months):

Eventually, the list of actionable, immediate fixes, and optimizations depletes. At this point, your website will hit an “SEO Plateau.”

In order to reach the next growth plateau (between campaign months 6-18), you must invest in new strategies, such as: 

• New Keywords & Content
• New Verticals & SERP (Search Engine Results Page) Features
• Additional SERP Domination
• Moving Up the Buyer Funnel
• International/Multi-Language Targeting

We offer paid advertising campaign management across a variety of social media and search engine platforms including:

• Facebook
• Instagram
• Pinterest
• LinkedIn
• Google 

First, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.

For those keywords, we develop and write advertising creative to market your products or services so that users will your advertisement when they search for relevant terms.

You will pay each time a user clicks on the advertisement and traffic is delivered to your website.  This payment model is referred to as Cost per Click (CPC).

The CPC amount you will pay is dependent upon a preset “maximum bid” determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creative, and advertising relevance.

Our approach to developing paid campaigns depends on variables like campaign goals, buyer personas, our clients’ sales cycles, and commercial transaction type (B2B or B2C).

EX) Optimizing lead-gen campaigns with Google Ads for B2C companies with considered sales cycles, requires razor sharp buyer personas and demographic targeting, tightly themed ad groups, testing ad copy and enticing offers, focused landing pages and a variety of keywords.

Facebook, Instagram, Pinterest, LinkedIn, and Twitter.

The primary benefit to having an agency manage your social media campaign is experience.

By focusing specifically on social media, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media. 

Yes. Social media works for every company.

Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel. 

Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.

You can identify your target audience on a hyper-granular level to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.